GAA hoping people adapt to cashless access despite Ticketmaster fault


GAA Commercial Director Peter McKenna is hopeful people will adapt quickly to the new cashless access to games
McKenna said: “That would be our view but you constantly have these things under review. Any change has a reaction and it takes a while for these things to resolve themselves. On the one hand, people establish a new way of doing things very, very quickly – as we saw during the pandemic, but we’re definitely keeping an eye on it.”
Supporters had difficulties on Sunday for the Hurling League games with Ticketmaster. Due to a website fault at international level, which affected other events across the globe, fans were not able to log on to purchase tickets on the GAA website, where the ticketing system is facilitated by Ticketmaster. There were also reports of difficulties at retail outlets.
The GAA signed a five year contract with Ticketmaster back in 2020. After trailing it during the pandemic, the GAA have now introduced a full cashless ticketing system.
Tickets can also be purchased in Centra and SuperValu stores as well as online.
Age Action have recently said this initiative was alienating people who would find it difficult to buy tickets online.
McKenna detailed why the GAA want to move to a cashless system: “One of the big imperatives of Covid was to avoid contact wherever possible and cash was one area where people had unnecessary contact and that marked the beginning of the cashless approach.
“So we’ve moved away from cash at stiles and there are positives to that. Cash is expensive. People mightn’t realise that but you have to buy floats from banks so there’s a cost and further cost when you bring the money back.”